An audit looks at where your team's week actually goes, from chasing clients for renewal information to typing the same risk details into the broking system and then into every insurer's portal, and puts a figure on each change, worked out from your own hours and rates.
None of these are hard on their own, which is exactly why they tend to get left as they are, and across a team and a year they add up to a lot more than anyone would guess.
Updated turnover, sums insured, asset schedules and the duty of disclosure reminder, and more often than not it takes three emails to get one answer back.
The same risk details go into the broking system, then into each insurer's portal for a quote, then into the submission, and that's usually where the errors creep in.
Pulling a submission together for several insurers, then turning what comes back into a comparison the client can actually read and make a decision from.
Certificates of currency, mid-term changes and endorsements, which only take a few minutes each and land on whoever happens to pick up the phone.
It matters more to a client than almost anything else you do for them, and it's the first thing to slip when the office is flat out.
The record of what was discussed and why, written up at the end of the day from memory when it's written up at all, and the thing you'd most want right if anyone ever looks at the file.
Most brokers I talk to are running a broking platform (Sunrise, Winbeat, INSIGHT or similar), the insurers' own portals, Microsoft 365 and a shared drive. The audit works on top of what you've already got, and doesn't ask you to change any of it.
The line that doesn't move: AI in a broking business drafts, sorts and summarises, and a licensed person decides. It never gives personal advice, never recommends a policy, never tells a client what they're covered for and never makes a call on a claim, and that runs through every recommendation in the audit.
The findings are the sort an audit tends to turn up in broking, and the money at the end uses the same arithmetic as the 6-minute check.
Two principals, eight account managers and four in support, mostly small to mid-sized business clients, on one broking platform and the usual insurer portals.
* Figures are illustrative, worked out from the assumptions above and the same 46 working weeks and 20% to 40% that the 6-minute check uses.
No, and the audit won't recommend anything that does. AI can draft the renewal email, sort the enquiries and summarise the file, and a licensed person reads it, decides and sends it. Advice, cover and claims decisions stay with your people.
The audit doesn't change your systems at all. It looks at what your team does around them, and any recommendation has to work with the broking platform and the insurer portals you're already using.
Anything I recommend has to keep client information inside tools that are approved for it, and the audit says plainly where a job shouldn't go anywhere near an AI tool at all.
Where the week goes, written up from the interviews, then each workflow that's worth changing with a figure on it, worked out from your own hours and rates, the ones AI should stay away from and why, and a plan for the next few months ranked by effort and by what each change is worth.
No. The report's yours, and it's written so that you or anyone else can run with it. If you do bring me back for a build inside 60 days, the audit fee comes off it.
No. Plenty of the firms I talk to are using it in bits and pieces or not at all, and that's fine, because the audit starts from where your week goes and not from the tools.
That mostly depends on your diary and how many of the team I'm talking to, so I'll give you dates on the call rather than guess here and get it wrong.
The interviews are recorded so that nothing gets lost, the recordings and notes are only used for your audit, and nothing about your business gets published without your written OK, the case study included.
The 15-minute call tells you whether an audit's worth doing at all. The audit tells you what to change, and what each change is worth on your own figures.
$1,500
+ GST · Founding audit
Three founding audits at $1,500 + GST. Once they're gone, audits move to standard rates.
The three founding audits have gone. Ask me about the standard rate.
That covers the interviews, one written report and one debrief. In return I ask for an anonymised case study and half an hour of feedback on how it went, and if you go ahead with a build inside 60 days the fee comes off it.
It suits a business where the principals are still close enough to the work to know where the week's going, where the same jobs keep coming round, and where somebody's already wondering whether AI could take some of it off the team's plate.
I build and run my own businesses on this (noomoo, CarbonCut, and the sales and marketing system that runs across them), so when I suggest a change to the way your team works I've a fair idea of what it takes to keep it running once I've gone.
The audit is me doing the interviews, me writing the report and me in the room for the debrief, and every figure in it is worked out from what you and your team tell me, not from somebody else's survey.
The check takes about six minutes and shows you what the repeat work is costing before you spend anything on AI. The call is free, and I'll tell you straight whether there's anything worth doing.